GHITA SQALLI started BOOSH with the will to democratize the traditional Moroccan babouche, thanks to a cool twist. BOOSH's commitment is to work with craftsmen and develop the local business for their community.
The craftsmen behind each babouche are called “Mâalem” in Moroccan Arabic: masters holding expertise and worthy of teaching their know-how to the next generations. When buying BOOSH, you are helping these craftsmen provide for their families and community.
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